Marc Jacobs Eye-Conic Longwear Eyeshadow Palette | Review

I’ve been on the hunt for a great purple eyeshadow palette for some time now. Purple is my favorite color and it complements my green eyes, but it’s proven difficult to find purples that perform as well as I want. That’s why when I had the opportunity to grab the Marc Jacobs Eye-Conic Longwear Eyeshadow Palette in the color Frivoluxe 730, I jumped at the chance.

But did it live up to the hype?

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I had never tried a Marc Jacobs eyeshadow palette before, and given the high price tag, probably never would have. These 7-pan palettes retail for $49, and in my opinion if I’m going to buy a luxury palette, I would rather go with Natasha Denona.

At some point in the fall, I placed an order for a handbag on They were running a promotion that allowed you to receive a gift card when you spent a certain amount of money. I had no idea what to do with the gift card and kept searching the site for something beauty-related when this caught my eye, and I recalled my quest for purple. With the card, this was free!


The packaging on this palette screams luxury. It’s thin, sleek and sturdy, almost reminiscent of something that might contain a fine piece of jewelry. There’s a metal button on the front that you press to open and that closes with a snap.

Marc Jacobs Eye-Conic Longwear Eyeshadow Palette | Frivoluxe | Review

When I first received this product, I was a little surprised at exactly how thin it was. I was also surprised at how small the pans are on the inside. After a few uses and a few swatches, I started to get the impression that these shadow pans would not last very long with consistent use.

The Shadows

First of all, the color selection is stunning and unique. Of course, I was drawn in to the bright purple in the middle, and that is really the star of the show. There is one big disappointment in this palette however: the pink shimmer on the left. There is NO pigment here, even in a concentrated finger swatch. It’s the only formula like it in the palette, as the rest are very pigmented and creamy, almost bordering on a too-soft, crumbly texture when swatched.

Marc Jacobs Eye-Conic Longwear Eyeshadow Palette | Frivoluxe | Review - Colors

The bright purple in the middle is unfortunately the only true purple in the palette. I was hoping for a few more variations on the color, but the rest are either not on the purple spectrum or lean too grey for them to appear purple on the eyes. I will say that the bright purple is done right. Purple is very hard to get right in an eyeshadow formula, but Marc Jacobs pulled it off.

I’m also a big fan of the far left white shadow. It’s extremely pigmented, which is hard to find in a white/cream shade and it brightens a look perfectly. Another standout is the second to last shade on the right. You can’t tell in the pan, but this is a green/brown duochrome that’s one of the most unique variations I’ve ever seen done on that concept.

Overall Thoughts

Is this Marc Jacobs palette everything I wanted it to be? No. As mentioned above, my favorite shades are the white and the purple. The rest of the colors are extremely dark and the strong cool tones in this palette are a little hard to pull off. I would have preferred a few more lighter colors in here, but I understand that was not the intention of the palette. This is certainly not an everyday color scheme, but I know I will grab for it when I want a specific eye look.

I wouldn’t have paid $49 of my own money for this, but with the gift card, I’m happy to add it to my collection.

Have you ever tried a Marc Jacobs eyeshadow palette?

What was your latest beauty splurge?

Marc Jacobs Eye-Conic Longwear Eyeshadow Palette | Full Review | 7 Shades for $49 - is it worth it?

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